When you see good creative for a Wild Posting® campaign, you can tell in an instant why it was successful. It’s clear what the ad is hawking. It’s easy to take in the message. It’s eye-catching without being overwhelming. And it’s something you don’t forget as you keep walking down the street. Bad creative, [...]
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So far Gino Sesto has created 17 blog entries.
Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]
Table Of Content Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild Posting® You may have heard of Wild Posting®, which is putting up a bunch of the same static posters in one urban location to draw people’s attention. When you look closer, [...]
Wild Posting Step by Step Guide Permitted & Unpermitted When you approach an agency, the first question you’ll have to answer is whether you want your wheatpaste poster to be permitted or unpermitted. Permitted means that landlords allow the posters to be posted on their buildings for a fee. While that does increase the [...]
Why do Wild Postings and other visual advertising mediums rely primarily on images to attract their target audience? Why not use more copy? Or a mix of both copy and images. According to CapitalOutDoor.com, a company dedicated to measuring outdoor advertising effectiveness, the average person only looks at a billboard for 4 seconds. (Wild Postings [...]
According to visualteachingalliance.com, 90% of the information that enters our minds is visual. A Forbes.com report discovered 65% of people are visual learners. And according to research compiled by 3M, the company behind Post it notes, visuals are processed 60,000 times faster than words. Images aren’t just important in your marketing, they are the marketing. [...]
Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]
Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]
What does your client want? It’s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want after [...]
Media buyers have lots of options when they spend ad dollars: TV, Radio, Magazines, Newspapers and Digital Advertising on the internet. This post will discuss the advantages of out of home versus other competing forms of media. Out of Home Advertising Out of home provides a way to target messages to consumers based on location [...]