“A picture is worth a thousand words.” The idea that a complex meaning can be conveyed far more effectively with an image than words has been around longer than any of us can remember. But old sayings don’t always reign supreme. Billboards, TV commercials, Wild Postings etc. Most products and their advertisements live or die [...]
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So far Gino Sesto has created 17 blog entries.
Steve Jobs and Apple transformed the world of technology in more ways than anyone could have imagined. From the way we listen to music, down to how we see a half-eaten apple. But as cool as Apple’s products are, it was their marketing that took the world by storm. No ad made a bigger splash [...]
Thinking of Wild Posting tends to conjure images of vandals putting up posters and lamenting the evils of corporate America. (Or plugging their garage band.) But in actuality, this popular form of guerrilla marketing has become a sought after form of advertising for many big companies including Sony, Interscope Records and Apple. Apple’s iPod dancing [...]
Picture a familiar street in your mind and seeing a plethora of colorful posters side by side. The visual armada would catch you off guard and grab your attention. So how should you get started? Here are a couple things to keep in mind if you want to up your ad game with Wild Posting. [...]
In the early days of Wild Posting in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law still [...]
Flyposting Flyposting (also known as bill posting) is done by placing advertisements without permission. Generally these are photocopied posters distributed amongst a large public area where they might be seen by consumers. Bus stops, buildings, lampposts, benches, railings, and stair wells are all good examples of flyposting targets. The act of flyposting can be [...]
Report from DASH TWO Lately, we have been conversing a lot about online advertising and its ever changing digital trends, so today’s topic is on outdoor advertising – What works and what are the most cost-effective outdoor advertising strategies in the Los Angeles and New York urban markets. In short: For LA, snipe posters, [...]