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Download the Ultimate Guide to Wild Posting

What is Fly Posting? Blog Articles on Wild Posting Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.

March 2022

Wild Posting: Good Creative Versus Bad Creative, and How to Tell the Difference

2022-03-24T15:33:53+00:00

When you see good creative for a wild posting campaign, you can tell in an instant why it was successful. It’s clear what the ad is hawking. It’s easy to take in the message. It’s eye-catching without being overwhelming. And it’s something you don’t forget as you keep walking down the street. Bad creative, [...]

Wild Posting: Good Creative Versus Bad Creative, and How to Tell the Difference2022-03-24T15:33:53+00:00

July 2020

How to Use Wild Posting for Branding

2020-12-20T20:46:42+00:00

Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for Branding2020-12-20T20:46:42+00:00

January 2020

6 of the Decade’s Best Wild Posting Campaigns (and Why They Worked)

2020-01-29T00:42:29+00:00

Table Of Content What Makes a Good Wild Posting Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, wild posting, or pasting up lots of posters for the same [...]

6 of the Decade’s Best Wild Posting Campaigns (and Why They Worked)2020-01-29T00:42:29+00:00

August 2019

Definitions of Wild Posting

2019-08-21T08:39:10+00:00

Table Of Content Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild Posting You may have heard of wild posting, which is putting up a bunch of the same static posters in one urban location to draw people’s attention. But have you heard [...]

Definitions of Wild Posting2019-08-21T08:39:10+00:00

August 2018

The Ultimate Guide to Wild Posting

2019-08-15T18:30:01+00:00

You may have heard of wild posting. But do you really know what this form of advertising consists of? It includes pasting advertisements on buildings, bulletin boards, construction site plywood and anywhere else beyond the ordinary out-of-home advertising venues like billboards. Table Of Content Is Wild Posting Illegal? How is Wild Posting Measured? How many [...]

The Ultimate Guide to Wild Posting2019-08-15T18:30:01+00:00

April 2018

How Wheatpaste / Wild Posting Campaign

2022-01-22T02:23:35+00:00

Wild Posting Step by Step Guide Permitted & Unpermitted When you approach an agency, the first question you’ll have to answer is whether you want your wheatpaste poster to be permitted or unpermitted. Permitted means that landlords allow the posters to be posted on their buildings for a fee. While that does increase the [...]

How Wheatpaste / Wild Posting Campaign2022-01-22T02:23:35+00:00

October 2017

4 Industries Wild Postings Dominate

2018-11-26T14:59:25+00:00

Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]

4 Industries Wild Postings Dominate2018-11-26T14:59:25+00:00

September 2017

2 Things Out of Home Does Really Well

2018-11-26T14:59:25+00:00

Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]

2 Things Out of Home Does Really Well2018-11-26T14:59:25+00:00

How To Create A Great Wild Posting Mockup

2018-11-26T14:59:25+00:00

What does your client want? It’s one of the hardest questions to answer in wild posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want after [...]

How To Create A Great Wild Posting Mockup2018-11-26T14:59:25+00:00

Why Out of Home Advertising

2020-04-13T03:10:55+00:00

Media buyers have lots of options when they spend ad dollars: TV, Radio, Magazines, Newspapers and Digital Advertising on the internet.  This post will discuss the advantages of out of home versus other competing forms of media. Out of Home Advertising Out of home provides a way to target messages to consumers based on location [...]

Why Out of Home Advertising2020-04-13T03:10:55+00:00
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