Wild Posting, Wheat Pasting, Wild Posters, and Wheatpasting

What is Fly Posting? Blog Articles on Wild Posting Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.

September 2022

Cannabis & Wild Posting®: How to Do It Without Getting in Trouble

Christine Huynh2023-05-24T18:28:07+00:00

Wild posting offers an opportunity for cannabis companies to advertise legally and raise awareness about their products. We’ve put together this guide to break down the most effective ways to use it without breaking the rules, plus some best practices to get the most out of your budget.

Cannabis & Wild Posting®: How to Do It Without Getting in TroubleChristine Huynh2023-05-24T18:28:07+00:00

March 2022

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the Difference

Gino Sesto2023-07-27T23:28:04+00:00

When you see good creative for a Wild Posting® campaign, you can tell in an instant why it was successful. It’s clear what the ad is hawking. It’s easy to take in the message. It’s eye-catching without being overwhelming. And it’s something you don’t forget as you keep walking down the street. Bad creative, [...]

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the DifferenceGino Sesto2023-07-27T23:28:04+00:00

July 2020

How to Use Wild Posting for Branding

Gino Sesto2023-05-24T18:39:22+00:00

Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for BrandingGino Sesto2023-05-24T18:39:22+00:00

January 2020

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)

Rodolfo Queiroz2023-07-27T23:29:23+00:00

Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)Rodolfo Queiroz2023-07-27T23:29:23+00:00

August 2019

Definitions of Wild Posting®

Gino Sesto2023-05-24T19:17:08+00:00

Table Of Content Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild Posting® You may have heard of Wild Posting®, which is putting up a bunch of the same static posters in one urban location to draw people’s attention. When you look closer, [...]

Definitions of Wild Posting®Gino Sesto2023-05-24T19:17:08+00:00

August 2018

The Ultimate Guide to Wild Posting

Rodolfo Queiroz2023-05-24T18:51:09+00:00

You may have heard of Wild Posting. But do you really know what this form of advertising consists of? It includes pasting advertisements on buildings, bulletin boards, construction site plywood and anywhere else beyond the ordinary out-of-home advertising venues like billboards. Table Of Content Is Wild Posting Illegal? How is Wild Posting Measured? How many [...]

The Ultimate Guide to Wild PostingRodolfo Queiroz2023-05-24T18:51:09+00:00

April 2018

How Wheatpaste / Wild Posting Campaign

Gino Sesto2022-09-07T08:57:58+00:00

Wild Posting Step by Step Guide Permitted & Unpermitted When you approach an agency, the first question you’ll have to answer is whether you want your wheatpaste poster to be permitted or unpermitted. Permitted means that landlords allow the posters to be posted on their buildings for a fee. While that does increase the [...]

How Wheatpaste / Wild Posting CampaignGino Sesto2022-09-07T08:57:58+00:00

October 2017

4 Industries Wild Postings Dominate

Gino Sesto2022-09-07T08:58:29+00:00

Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]

4 Industries Wild Postings DominateGino Sesto2022-09-07T08:58:29+00:00

September 2017

2 Things Out of Home Does Really Well

Gino Sesto2023-03-26T03:44:44+00:00

Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]

2 Things Out of Home Does Really WellGino Sesto2023-03-26T03:44:44+00:00

How To Create A Great Wild Posting Mockup

Gino Sesto2022-09-07T08:59:41+00:00

What does your client want? It’s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want after [...]

How To Create A Great Wild Posting MockupGino Sesto2022-09-07T08:59:41+00:00

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