Wild Posting, Wheat Pasting, Wild Posters, and Wheatpasting

Wild Posting Mocks

Rodolfo Queiroz2025-06-20T14:07:20+00:00

When presenting a wild posting campaign, your mockup must sell the vision. It's not enough for the posters to just sit on a wall — they need to feel part of the environment. They should look authentic, gritty, and magnetic, convincing clients or creative directors that the final execution will be flawless. This comprehensive [...]

Wild Posting MocksRodolfo Queiroz2025-06-20T14:07:20+00:00

Why Out of Home Advertising

Rodolfo Queiroz2025-04-22T14:51:22+00:00

Media buyers have numerous options when allocating ad budgets: TV, Radio, Magazines, Newspapers, Digital Advertising, and more. However, this post will focus on the unique benefits of out-of-home advertising, with an emphasis on Wild Posting®, compared to other media options. Out of Home Advertising Out-of-home advertising, including wild posting, allows advertisers to engage audiences [...]

Why Out of Home AdvertisingRodolfo Queiroz2025-04-22T14:51:22+00:00

Wild Posting® vs. Outdoor Advertising: Which is Best for Your Campaign?

Rodolfo Queiroz2025-01-29T16:24:51+00:00

Outdoor advertising is a powerful way to engage audiences in high-traffic locations, and Wild Posting® has emerged as a unique and impactful medium. In this blog post, we'll compare Wild Posting® to four other popular forms of outdoor advertising: Billboards, Bus Bench Advertising, Transit Advertising, and Digital Displays. We'll break down the key differences across [...]

Wild Posting® vs. Outdoor Advertising: Which is Best for Your Campaign?Rodolfo Queiroz2025-01-29T16:24:51+00:00

Cannabis Wild Posting®: Legal, Effective, and Creative Advertising Strategies

Rodolfo Queiroz2025-01-29T16:24:51+00:00

Wild posting offers an opportunity for cannabis companies to advertise legally and raise awareness about their products. We’ve put together this guide to break down the most effective ways to use it without breaking the rules, plus some best practices to get the most out of your budget.

Cannabis Wild Posting®: Legal, Effective, and Creative Advertising StrategiesRodolfo Queiroz2025-01-29T16:24:51+00:00

How Wheatpaste / Wild Posting® Campaign

Rodolfo Queiroz2025-01-29T16:24:52+00:00

Wild Posting® Step-by-Step Guide Permitted vs. Unpermitted Wild Posting When working with an agency, the first decision to make is whether you want your wheatpaste posters to be permitted or unpermitted. Permitted Wild Posting® means that landlords allow posters to be placed on their buildings for a fee. This approach increases costs but ensures [...]

How Wheatpaste / Wild Posting® CampaignRodolfo Queiroz2025-01-29T16:24:52+00:00

Definitions of Wild Posting®

Rodolfo Queiroz2025-03-25T21:10:18+00:00

Table of ContentsDefinitions of Wild PostingIs Wheatpasting Illegal?WheatpastingWheatpaste PosterWheat PostingWild PostersFlypostingBill PostingDefinitions of Wild Posting®Wild Posting® is a trademarked form of outdoor advertising that involves placing numerous identical posters in urban areas to grab attention. This guide explains the nuances between related terms, so you can better understand the campaign strategies and locations involved.Understanding these [...]

Definitions of Wild Posting®Rodolfo Queiroz2025-03-25T21:10:18+00:00

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the Difference

Rodolfo Queiroz2025-01-29T16:24:55+00:00

Good Wild Posting® Creative vs. Bad: How to Tell the Difference When creating outdoor advertising campaigns like Wild Posting®, having standout creative is essential. Exceptional creative grabs attention, communicates the message effectively, and leaves a lasting impression. On the other hand, weak creative can confuse the audience, fail to deliver the intended message, [...]

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the DifferenceRodolfo Queiroz2025-01-29T16:24:55+00:00

Wild Posting® Legal vs Illegal Posting

Rodolfo Queiroz2025-01-29T16:24:56+00:00

In the early days of Wild Posting® in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law [...]

Wild Posting® Legal vs Illegal PostingRodolfo Queiroz2025-01-29T16:24:56+00:00

How To Create A Great Wild Posting® or Wheat PastingMockup

Rodolfo Queiroz2025-01-29T16:24:57+00:00

What does your client want? It’s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want [...]

How To Create A Great Wild Posting® or Wheat PastingMockupRodolfo Queiroz2025-01-29T16:24:57+00:00

The Ultimate Guide to Wild Posting

Rodolfo Queiroz2025-01-29T16:24:57+00:00

You may have heard of Wild Posting. But do you really know what this form of advertising consists of? It includes pasting advertisements on buildings, bulletin boards, construction site plywood and anywhere else beyond the ordinary out-of-home advertising venues like billboards. Table Of Content Is Wild Posting Illegal? How is Wild Posting Measured? How [...]

The Ultimate Guide to Wild PostingRodolfo Queiroz2025-01-29T16:24:57+00:00

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