What is Fly Posting? Blog Articles on Wild Posting Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.

September 2022

Cannabis & Wild PostingĀ®: How to Do It Without Getting in Trouble


Wild posting offers an opportunity for cannabis companies to advertise legally and raise awareness about their products. Weā€™ve put together this guide to break down the most effective ways to use it without breaking the rules, plus some best practices to get the most out of your budget.

Cannabis & Wild PostingĀ®: How to Do It Without Getting in Trouble2023-05-24T18:28:07+00:00

March 2022

Wild PostingĀ®: Good Creative Versus Bad Creative, and How to Tell the Difference


When you see good creative for a Wild PostingĀ® campaign, you can tell in an instant why it was successful. Itā€™s clear what the ad is hawking. Itā€™s easy to take in the message. Itā€™s eye-catching without being overwhelming. And itā€™s something you donā€™t forget as you keep walking down the street. Bad creative, [...]

Wild PostingĀ®: Good Creative Versus Bad Creative, and How to Tell the Difference2023-07-27T23:28:04+00:00

July 2020

How to Use Wild Posting for Branding


Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for Branding2023-05-24T18:39:22+00:00

January 2020

6 of the Decadeā€™s Best Wild PostingĀ® Campaigns (and Why They Worked)


Table Of Content What Makes a Good Wild PostingĀ® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternbergā€™s Entireworld 2. Abercrombie & Fitchā€™s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]

6 of the Decadeā€™s Best Wild PostingĀ® Campaigns (and Why They Worked)2023-07-27T23:29:23+00:00

August 2019

Definitions of Wild PostingĀ®


Table Of Content Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild PostingĀ® You may have heard of Wild PostingĀ®, which is putting up a bunch of the same static posters in one urban location to draw peopleā€™s attention. When you look closer, [...]

Definitions of Wild PostingĀ®2023-05-24T19:17:08+00:00

August 2018

The Ultimate Guide to Wild Posting


You may have heard of Wild Posting. But do you really know what this form of advertising consists of? It includes pasting advertisements on buildings, bulletin boards, construction site plywood and anywhere else beyond the ordinary out-of-home advertising venues like billboards. Table Of Content Is Wild Posting Illegal? How is Wild Posting Measured? How many [...]

The Ultimate Guide to Wild Posting2023-05-24T18:51:09+00:00

April 2018

How Wheatpaste / Wild Posting Campaign


Wild Posting Step by Step Guide Permitted & Unpermitted When you approach an agency, the first question youā€™ll have to answer is whether you want your wheatpaste poster to be permitted or unpermitted. Permitted means that landlords allow the posters to be posted on their buildings for a fee. While that does increase the [...]

How Wheatpaste / Wild Posting Campaign2022-09-07T08:57:58+00:00

October 2017

4 Industries Wild Postings Dominate


Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]

4 Industries Wild Postings Dominate2022-09-07T08:58:29+00:00

September 2017

2 Things Out of Home Does Really Well


Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]

2 Things Out of Home Does Really Well2023-03-26T03:44:44+00:00

How To Create A Great Wild Posting Mockup


What does your client want? Itā€™s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. Theyā€™ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want after [...]

How To Create A Great Wild Posting Mockup2022-09-07T08:59:41+00:00
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