Outdoor Advertising

/Outdoor Advertising

Blog on Outdoor Advertising, ranging from Wild Posting, Bus Benches, Bulletins, Murals, and Street Level Marketing.

November 2017

Do Wild Postings Need Copy?

2018-11-26T14:59:25+00:00

Why do Wild Postings and other visual advertising mediums rely primarily on images to attract their target audience? Why not use more copy? Or a mix of both copy and images. According to CapitalOutDoor.com, a company dedicated to measuring outdoor advertising effectiveness, the average person only looks at a billboard for 4 seconds. (Wild Postings [...]

Do Wild Postings Need Copy?2018-11-26T14:59:25+00:00

October 2017

The Keys To Creating Captivating Images

2018-11-26T14:59:25+00:00

According to visualteachingalliance.com, 90% of the information that enters our minds is visual. A Forbes.com report discovered 65% of people are visual learners. And according to research compiled by 3M, the company behind Post it notes, visuals are processed 60,000 times faster than words. Images aren’t just important in your marketing, they are the marketing. [...]

The Keys To Creating Captivating Images2018-11-26T14:59:25+00:00

July 2017

What You Need To Know About Wild Posting

2018-11-26T14:59:25+00:00

Picture a familiar street in your mind and seeing a plethora of colorful posters side by side. The visual armada would catch you off guard and grab your attention. So how should you get started? Here are a couple things to keep in mind if you want to up your ad game with Wild Posting. [...]

What You Need To Know About Wild Posting2018-11-26T14:59:25+00:00

April 2017

Wild Posting Legal vs Illegal Posting

2018-11-26T14:59:25+00:00

In the early days of wild posting in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law still [...]

Wild Posting Legal vs Illegal Posting2018-11-26T14:59:25+00:00

April 2016

Flyposting

2018-11-26T14:59:25+00:00

Flyposting Flyposting (also known as wild posting or bill posting) is done by placing advertisements without permission. Generally these are photocopied posters distributed amongst a large public area where they might be seen by consumers. Bus stops, buildings, lampposts, benches, railings, and stair wells are all good examples of flyposting targets. The act of flyposting [...]

Flyposting2018-11-26T14:59:25+00:00

March 2016

Most Effective Outdoor Advertising

2018-11-26T14:59:25+00:00

Report from DASH TWO   Lately, we have been conversing a lot about online advertising and its ever changing digital trends, so today’s topic is on outdoor advertising – What works and what are the most cost-effective outdoor advertising strategies in the Los Angeles and New York urban markets. In short: For LA, snipe posters, [...]

Most Effective Outdoor Advertising2018-11-26T14:59:25+00:00