Blog on Outdoor Advertising, ranging from Wild Posting, Bus Benches, Bulletins, Murals, and Street Level Marketing.
Why do Wild Postings and other visual advertising mediums rely primarily on images to attract their target audience? Why not use more copy? Or a mix of both copy and images. According to CapitalOutDoor.com, a company dedicated to measuring outdoor advertising effectiveness, the average person only looks at a billboard for 4 seconds. (Wild Postings [...]