Blog on Outdoor Advertising, ranging from Wild Posting, Bus Benches, Bulletins, Murals, and Street Level Marketing.
When you see good creative for a wild posting campaign, you can tell in an instant why it was successful. It’s clear what the ad is hawking. It’s easy to take in the message. It’s eye-catching without being overwhelming. And it’s something you don’t forget as you keep walking down the street. Bad creative, [...]