Outdoor Advertising Blog Bulletins to Bus Benches

Blog on Outdoor Advertising, ranging from Wild Posting, Bus Benches, Bulletins, Murals, and Street Level Marketing.

December 2024

Cannabis Wild Posting®: Legal, Effective, and Creative Advertising Strategies

Rodolfo Queiroz2024-12-03T13:58:22+00:00

Wild posting offers an opportunity for cannabis companies to advertise legally and raise awareness about their products. We’ve put together this guide to break down the most effective ways to use it without breaking the rules, plus some best practices to get the most out of your budget.

Cannabis Wild Posting®: Legal, Effective, and Creative Advertising StrategiesRodolfo Queiroz2024-12-03T13:58:22+00:00

November 2024

Definitions of Wild Posting®

Rodolfo Queiroz2024-12-03T13:58:15+00:00

Table of Contents Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild Posting® Wild Posting® is a trademarked form of outdoor advertising that involves placing numerous identical posters in urban areas to grab attention. This guide explains the nuances between related terms, so [...]

Definitions of Wild Posting®Rodolfo Queiroz2024-12-03T13:58:15+00:00

Flyposting

Rodolfo Queiroz2024-12-03T13:58:16+00:00

Flyposting: A Comprehensive GuideFlyposting, also known as bill posting, is a marketing technique that involves placing advertisements in public areas without official permission. These ads are often photocopied posters distributed across high-visibility locations to attract consumer attention. Common targets for flyposting include bus stops, buildings, lampposts, benches, railings, and stairwells. This practice has been widely [...]

FlypostingRodolfo Queiroz2024-12-03T13:58:16+00:00

Do Wild Postings Need Copy?

Rodolfo Queiroz2024-12-03T13:58:16+00:00

Why Do Wild Postings and Other Visual Advertising Mediums Rely Primarily on Images? Why not use more copy? Or a mix of both copy and images? According to CapitalOutdoor.com, a company specializing in measuring outdoor advertising effectiveness, the average person spends only 4 seconds looking at a billboard. While Wild Postings may have slightly [...]

Do Wild Postings Need Copy?Rodolfo Queiroz2024-12-03T13:58:16+00:00

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the Difference

Rodolfo Queiroz2024-12-03T13:58:17+00:00

Good Wild Posting® Creative vs. Bad: How to Tell the Difference When creating outdoor advertising campaigns like Wild Posting®, having standout creative is essential. Exceptional creative grabs attention, communicates the message effectively, and leaves a lasting impression. On the other hand, weak creative can confuse the audience, fail to deliver the intended message, [...]

Wild Posting®: Good Creative Versus Bad Creative, and How to Tell the DifferenceRodolfo Queiroz2024-12-03T13:58:17+00:00

June 2024

Wild Posting® Legal vs Illegal Posting

Rodolfo Queiroz2024-12-03T13:58:18+00:00

In the early days of Wild Posting® in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law [...]

Wild Posting® Legal vs Illegal PostingRodolfo Queiroz2024-12-03T13:58:18+00:00

July 2020

How to Use Wild Posting for Branding

Rodolfo Queiroz2024-12-04T12:11:48+00:00

Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for BrandingRodolfo Queiroz2024-12-04T12:11:48+00:00

January 2020

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)

Rodolfo Queiroz2024-12-03T13:58:23+00:00

Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)Rodolfo Queiroz2024-12-03T13:58:23+00:00

October 2017

The Keys To Creating Captivating Images

Rodolfo Queiroz2024-12-03T13:58:24+00:00

According to visualteachingalliance.com, 90% of the information that enters our minds is visual. A Forbes.com report discovered 65% of people are visual learners. And according to research compiled by 3M, the company behind Post it notes, visuals are processed 60,000 times faster than words. Images aren’t just important in your marketing, they are the marketing. [...]

The Keys To Creating Captivating ImagesRodolfo Queiroz2024-12-03T13:58:24+00:00

July 2017

What You Need To Know About Wild Posting

Gino Sesto2024-08-13T11:04:20+00:00

Picture a familiar street in your mind and seeing a plethora of colorful posters side by side. The visual armada would catch you off guard and grab your attention. So how should you get started? Here are a couple things to keep in mind if you want to up your ad game with Wild Posting. [...]

What You Need To Know About Wild PostingGino Sesto2024-08-13T11:04:20+00:00

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