What is Fly Posting? Blog Articles on Wild Posting® Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.
Tips and Tricks for doing Wild Posting® in International Markets. Like how to deal with Time Zones, and dealing with the different Poster Sizes. Don't forget dealing with currency exchange rates!
Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]
Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]
Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]
Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]
“A picture is worth a thousand words.” The idea that a complex meaning can be conveyed far more effectively with an image than words has been around longer than any of us can remember. But old sayings don’t always reign supreme. Billboards, TV commercials, Wild Postings etc. Most products and their advertisements live or die [...]
Steve Jobs and Apple transformed the world of technology in more ways than anyone could have imagined. From the way we listen to music, down to how we see a half-eaten apple. But as cool as Apple’s products are, it was their marketing that took the world by storm. No ad made a bigger splash [...]
Thinking of Wild Posting tends to conjure images of vandals putting up posters and lamenting the evils of corporate America. (Or plugging their garage band.) But in actuality, this popular form of guerrilla marketing has become a sought after form of advertising for many big companies including Sony, Interscope Records and Apple. Apple’s iPod dancing [...]
Picture a familiar street in your mind and seeing a plethora of colorful posters side by side. The visual armada would catch you off guard and grab your attention. So how should you get started? Here are a couple things to keep in mind if you want to up your ad game with Wild Posting. [...]