Wild Posting, Wheat Pasting, Wild Posters, and Wheatpasting

What is Fly Posting? Blog Articles on Wild Posting® Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.

June 2024

Wild Posting® Legal vs Illegal Posting

Rodolfo Queiroz2025-01-29T16:24:56+00:00

In the early days of Wild Posting® in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law [...]

Wild Posting® Legal vs Illegal PostingRodolfo Queiroz2025-01-29T16:24:56+00:00

How To Create A Great Wild Posting® or Wheat PastingMockup

Rodolfo Queiroz2025-01-29T16:24:57+00:00

What does your client want? It’s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want [...]

How To Create A Great Wild Posting® or Wheat PastingMockupRodolfo Queiroz2025-01-29T16:24:57+00:00

The Ultimate Guide to Wild Posting

Rodolfo Queiroz2025-01-29T16:24:57+00:00

You may have heard of Wild Posting. But do you really know what this form of advertising consists of? It includes pasting advertisements on buildings, bulletin boards, construction site plywood and anywhere else beyond the ordinary out-of-home advertising venues like billboards. Table Of Content Is Wild Posting Illegal? How is Wild Posting Measured? How [...]

The Ultimate Guide to Wild PostingRodolfo Queiroz2025-01-29T16:24:57+00:00

Is Wheatpasting Legal?

Rodolfo Queiroz2025-01-29T16:24:58+00:00

Is Wheatpasting Illegal? Wheatpasting is not illegal if you follow the rules. Here are the rules of wheatpasting: Research regulations and ordinances in your area. Always get permission before posting. Work with a reputable company

Is Wheatpasting Legal?Rodolfo Queiroz2025-01-29T16:24:58+00:00

January 2024

10 Tips and Best Practices for International Wild Posting®

Rodolfo Queiroz2025-09-10T15:27:32+00:00

Tips and Tricks for doing Wild Posting® in International Markets. Like how to deal with Time Zones, and dealing with the different Poster Sizes. Don't forget dealing with currency exchange rates!

10 Tips and Best Practices for International Wild Posting®Rodolfo Queiroz2025-09-10T15:27:32+00:00

July 2020

How to Use Wild Posting for Branding

Rodolfo Queiroz2025-01-29T16:25:00+00:00

Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for BrandingRodolfo Queiroz2025-01-29T16:25:00+00:00

January 2020

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)

Rodolfo Queiroz2025-09-24T23:20:23+00:00

Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)Rodolfo Queiroz2025-09-24T23:20:23+00:00

October 2017

4 Industries Wild Postings Dominate

Rodolfo Queiroz2025-01-29T16:25:03+00:00

Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]

4 Industries Wild Postings DominateRodolfo Queiroz2025-01-29T16:25:03+00:00

September 2017

2 Things Out of Home Does Really Well

Rodolfo Queiroz2025-01-29T16:25:03+00:00

Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]

2 Things Out of Home Does Really WellRodolfo Queiroz2025-01-29T16:25:03+00:00

August 2017

5 Things To Know About Wild Posting Creative

Rodolfo Queiroz2025-01-29T16:25:04+00:00

“A picture is worth a thousand words.” The idea that a complex meaning can be conveyed far more effectively with an image than words has been around longer than any of us can remember. But old sayings don’t always reign supreme. Billboards, TV commercials, Wild Postings etc. Most products and their advertisements live or die [...]

5 Things To Know About Wild Posting CreativeRodolfo Queiroz2025-01-29T16:25:04+00:00

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