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What is Fly Posting? Blog Articles on Wild Posting® Outdoor Advertising. Insights on the ins and outs of Wild Posters. Wheatpasting and what is commonly also referred to as Wheat Pasting.

July 2020

How to Use Wild Posting for Branding

2024-12-04T12:11:48+00:00

Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]

How to Use Wild Posting for Branding2024-12-04T12:11:48+00:00

January 2020

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)

2024-12-03T13:58:23+00:00

Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]

6 of the Decade’s Best Wild Posting® Campaigns (and Why They Worked)2024-12-03T13:58:23+00:00

October 2017

4 Industries Wild Postings Dominate

2024-12-03T13:58:25+00:00

Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]

4 Industries Wild Postings Dominate2024-12-03T13:58:25+00:00

September 2017

2 Things Out of Home Does Really Well

2024-12-03T13:58:26+00:00

Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]

2 Things Out of Home Does Really Well2024-12-03T13:58:26+00:00

Why Out of Home Advertising

2024-12-04T12:12:19+00:00

Media buyers have lots of options when they spend ad dollars: TV, Radio, Magazines, Newspapers and Digital Advertising on the internet.  This post will discuss the advantages of out of home versus other competing forms of media. Out of Home Advertising Out of home provides a way to target messages to consumers based on [...]

Why Out of Home Advertising2024-12-04T12:12:19+00:00

August 2017

5 Things To Know About Wild Posting Creative

2024-12-03T13:58:28+00:00

“A picture is worth a thousand words.” The idea that a complex meaning can be conveyed far more effectively with an image than words has been around longer than any of us can remember. But old sayings don’t always reign supreme. Billboards, TV commercials, Wild Postings etc. Most products and their advertisements live or die [...]

5 Things To Know About Wild Posting Creative2024-12-03T13:58:28+00:00

The Wild Posting That Changed The World

2024-12-03T13:58:28+00:00

Steve Jobs and Apple transformed the world of technology in more ways than anyone could have imagined. From the way we listen to music, down to how we see a half-eaten apple. But as cool as Apple’s products are, it was their marketing that took the world by storm. No ad made a bigger splash [...]

The Wild Posting That Changed The World2024-12-03T13:58:28+00:00

5 Reasons To Use Wild Posting

2022-09-07T09:00:13+00:00

Thinking of Wild Posting tends to conjure images of vandals putting up posters and lamenting the evils of corporate America. (Or plugging their garage band.) But in actuality, this popular form of guerrilla marketing has become a sought after form of advertising for many big companies including Sony, Interscope Records and Apple. Apple’s iPod dancing [...]

5 Reasons To Use Wild Posting2022-09-07T09:00:13+00:00

July 2017

What You Need To Know About Wild Posting

2024-08-13T11:04:20+00:00

Picture a familiar street in your mind and seeing a plethora of colorful posters side by side. The visual armada would catch you off guard and grab your attention. So how should you get started? Here are a couple things to keep in mind if you want to up your ad game with Wild Posting. [...]

What You Need To Know About Wild Posting2024-08-13T11:04:20+00:00
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