Is Wheatpasting Illegal? Wheatpasting is not illegal if you follow the rules. Here are the rules of wheatpasting: Research regulations and ordinances in your area. Always get permission before posting. Work with a reputable company
Tips and Tricks for doing Wild Posting® in International Markets. Like how to deal with Time Zones, and dealing with the different Poster Sizes. Don't forget dealing with currency exchange rates!
Table Of Content Why Is Branding Important? 1. Determine How Wild Posting Fits Into Your Strategy 2. Define Your Goals Before You Begin 3. Use Creative That Furthers Branding Efforts 4. Add Words (Sometimes) But Choose Them Carefully 5. Emphasize Consistency in Your Messaging 6. Take Your Time 7. Consider Data in All Your [...]
Table Of Content What Makes a Good Wild Posting® Campaign? The Best Wild Posting Campaigns of the Last Decade 1. Scott Sternberg’s Entireworld 2. Abercrombie & Fitch’s Fierce 3. Depop 4. Montana Snowbowl 5. California Avocado 6. Dysturb Over the past decade, Wild Posting, or pasting up lots of posters for the same [...]
According to visualteachingalliance.com, 90% of the information that enters our minds is visual. A Forbes.com report discovered 65% of people are visual learners. And according to research compiled by 3M, the company behind Post it notes, visuals are processed 60,000 times faster than words. Images aren’t just important in your marketing, they are the marketing. [...]
Your movie only has one opening day. Your band is only performing in that city for a short time. Your fashion line can only be launched once. In entertainment marketing, timing is everything. Cultivating hype and anticipation in a short span of time surrounding the launch of your product is an art. And all entertainment [...]
Two recent Nielsen research studies demonstrate that out of home advertising is great at (1) Influencing behavior and (2) creating online activations. Out of Home Advertising Influences Behavior In 2017 Nielson surveyed 4,200 residents aged 18 and over in 10 markets across the United States about the effectiveness of 36 poster advertising campaigns in those [...]
Media buyers have lots of options when they spend ad dollars: TV, Radio, Magazines, Newspapers and Digital Advertising on the internet. This post will discuss the advantages of out of home versus other competing forms of media. Out of Home Advertising Out of home provides a way to target messages to consumers based on [...]
“A picture is worth a thousand words.” The idea that a complex meaning can be conveyed far more effectively with an image than words has been around longer than any of us can remember. But old sayings don’t always reign supreme. Billboards, TV commercials, Wild Postings etc. Most products and their advertisements live or die [...]
Steve Jobs and Apple transformed the world of technology in more ways than anyone could have imagined. From the way we listen to music, down to how we see a half-eaten apple. But as cool as Apple’s products are, it was their marketing that took the world by storm. No ad made a bigger splash [...]