Media buyers have numerous options when allocating ad budgets: TV, Radio, Magazines, Newspapers, Digital Advertising, and more. However, this post will focus on the unique benefits of out-of-home advertising, with an emphasis on Wild Posting®, compared to other media options. Out of Home Advertising Out-of-home advertising, including wild posting, allows advertisers to engage audiences [...]
Outdoor advertising is a powerful way to engage audiences in high-traffic locations, and Wild Posting® has emerged as a unique and impactful medium. In this blog post, we'll compare Wild Posting® to four other popular forms of outdoor advertising: Billboards, Bus Bench Advertising, Transit Advertising, and Digital Displays. We'll break down the key differences across [...]
Wild posting offers an opportunity for cannabis companies to advertise legally and raise awareness about their products. We’ve put together this guide to break down the most effective ways to use it without breaking the rules, plus some best practices to get the most out of your budget.
Wild Posting® Step-by-Step Guide Permitted vs. Unpermitted Wild Posting When working with an agency, the first decision to make is whether you want your wheatpaste posters to be permitted or unpermitted. Permitted Wild Posting® means that landlords allow posters to be placed on their buildings for a fee. This approach increases costs but ensures [...]
Table of Contents Definitions of Wild Posting Is Wheatpasting Illegal? Wheatpasting Wheatpaste Poster Wheat Posting Wild Posters Flyposting Bill Posting Definitions of Wild Posting® Wild Posting® is a trademarked form of outdoor advertising that involves placing numerous identical posters in urban areas to grab attention. This guide explains the nuances between related terms, so [...]
Here’s the revised article in HTML format: ```html Flyposting: A Comprehensive Guide Flyposting, also called bill posting, is a promotional technique that involves placing advertisements in public spaces without official authorization. These posters, often photocopied, are distributed across high-visibility areas to capture consumer attention. Common targets include bus stops, building walls, lampposts, benches, railings, [...]
Why Do Wild Postings and Other Visual Advertising Mediums Rely Primarily on Images? Why not use more copy? Or a mix of both copy and images? According to CapitalOutdoor.com, a company specializing in measuring outdoor advertising effectiveness, the average person spends only 4 seconds looking at a billboard. While Wild Postings may have slightly [...]
Good Wild Posting® Creative vs. Bad: How to Tell the Difference When creating outdoor advertising campaigns like Wild Posting®, having standout creative is essential. Exceptional creative grabs attention, communicates the message effectively, and leaves a lasting impression. On the other hand, weak creative can confuse the audience, fail to deliver the intended message, [...]
In the early days of Wild Posting® in major urban centers from New York to Los Angeles, street marketing services ignored signs reading Post No Bills to wheatpaste their ads on any and all available flat surfaces viewable by humans. And though those wild west posting days are over, firms that skirt the law [...]
What does your client want? It’s one of the hardest questions to answer in Wild Posting or any kind of design related field. Some are black and white thinkers. They’ll know the design when they see it. Some tell you what they want and then realize it's the furthest thing from what they want [...]