Stop Traffic with Big, Bold Advertisements That Demand Attention
Imagine youāre walking down the street, contemplating what to have for lunch, when a massive image of Lady Gaga catches your eyeāa towering mural covering the side of a building. Her hand in the artwork is as big as Steph Curry, and the word āCoachellaā is boldly emblazoned across her face.
Suddenly, lunch is the last thing on your mind. Instead, youāre pulling out your phone, Googling Coachella, and snagging tickets before they sell out.
This is the power of wall murals. They grab your attention, deliver a clear and immediate message, and inspire instant action. With their monumental scale and endless potential for creative design, wall murals stand out as a bold and effective advertising medium. Letās explore how wall murals can elevate your brand and make a lasting impact.
What Are Wall Murals?
Wall murals are exactly what they sound like ā ads that occupy an entire wall of a building. Each wall mural is unique, because it accommodates a special size.
Since they take up a lot of space and require a good deal of advance planning, wall murals usually stay in place for an extended period of time.
How Do Wall Murals Work?
There are two main ways you can make a wall mural:
- Paint directly on the wall: The process of making the mural becomes almost an event in itself in these cases, as people walking by see the artists and painters at work. This format is rarely used today, however.
- Printing on pressure-sensitive vinyl: This can be hung from the building or attached to the wall via a special adhesive.
As you would imagine, such large-scale, intricate work requires quite a bit of lead time, at least two months.
Where Can You Buy Wall Murals?
You can find these opportunities primarily in urban areas, most notably New York City and Los Angeles. Buildings with exposure to high-traffic transit or pedestrian areas are most desirable, to get the most eyes on your prized creative.
What Categories Do Well on Wall Murals?
You can try just about anything on a wall mural. We have seen great success with concerts and anything with a recognizable celebrity endorser or even an iconic logo ā see the work we did for Playboy.com.
Murals can work for branding or for advertising an event. Some can be leased for a year or more, in which case an evergreen message may be the best use of your money.
What Makes Wall Murals So Effective?
The size and scale of a wall mural make it impossible to ignore ā and isnāt that the aim of all advertising? In fact, wall murals can become an entrenched part of the landscape, landmarks that people reference (āLetās meet at the Starbucks by the Lady Gaga mural.ā) When youāve achieved that level of recognition, you know your campaign is making an impact.
Wall murals offer a new and different way to deliver your message. Hijack peopleās attention and get the word out about your brand or event.