The Client

USC Athletics launched a street-level campaign to generate excitement about its move to the Big Ten Conference.

Campaign Overview

  • Total Impressions: 11,368,000
  • Locations: 8
  • Campaign Length: 2 weeks (August 5ā€“24, 2024)

Campaign Goal

USC aimed to build excitement around its move to the
Big Ten Conference
while reinforcing its brand and commitment to top-tier competition.

Challenges

The campaign had a tight turnaround. USC wanted to launch just in time for the new school year and football season. Timing was critical for maximum impact.

Campaign Solution

Wild PostingĀ® was the ideal strategy. We deployed posters in high-foot-traffic areas of Los Angeles to ensure maximum visibility.

USC Wild Posting in Downtown LA

Wild PostingĀ® in Downtown LA showcasing USCā€™s transition to the Big Ten.

USC Wild Posting in Hollywood

High-traffic Hollywood Boulevard placement maximizing visibility.

USC Wild Posting in South LA

Strategic USC placement in South LA, reinforcing brand awareness.

Social Element

Although there was no paid social media component, the campaign generated organic engagement. People shared poster photos on social platforms, boosting visibility.

Implementation

The campaign ran in eight key locations across Los Angeles:

  • Downtown LA
  • West Hollywood
  • Silverlake
  • Echo Park
  • Mid City
  • Culver City
  • Venice
  • Westwood

Results & Engagement

The campaign generated 11,368,000 impressions, proving Wild PostingĀ® is highly effective in building awareness and brand momentum.

Key Takeaways

Strategic placement can elevate a clientā€™s game. By combining creative ingenuity with deep market expertise, we secured high-impact placements that resonated with USCā€™s target audience.

Client Testimonial

ā€œEverything looked great! We had staff see the posters everywhere in the city.ā€
ā€” Jessica Onyepunuka, Associate Athletic Director at USC