A two-week Wild Posting® campaign that energized Music City for hockey season, delivering 3.8 million impressions through strategic neighborhood targeting and bold creative execution.
Total Impressions
Strategic Locations
Weeks Duration
Creative Designs
Nashville Predators are a professional NHL ice hockey team based in Nashville, Tennessee. They focus on engaging local residents, sports fans, and the vibrant cultural community of Music City.
The Predators aimed to energize Nashville for the new season, leaning into the city’s unique music-meets-sports identity. Key themes included local engagement, downtown visibility, and visitor appeal.
To reach more locals, we avoided tourist-heavy areas like Broadway and focused on East Nashville and Midtown. Each of the 20 locations displayed all four creative designs, generating buzz throughout neighborhoods.
High-traffic downtown corridor
East Nashville hub
Midtown hotspot
Local community area
Urban center placement
Strategic intersection
While the campaign didn’t include a formal social plan, the Predators’ Instagram presence (with nearly 500k followers) helped amplify exposure organically.
Street-level visibility translated into social media engagement, creating a multiplier effect that extended the campaign’s reach far beyond the physical posters.
We proposed ideal locations, managed creative recommendations, and handled install logistics. The campaign lasted two weeks, leveraging Wild Posting® across 20 locations with at least four posters per site.
Posters were placed on walls, barricades, and high-traffic public areas, ensuring maximum visibility throughout Nashville’s most vibrant neighborhoods.
The campaign delivered strong visibility, capturing the attention of local fans and community members across Nashville’s most active neighborhoods.
By focusing on resident-heavy areas rather than tourist zones, the campaign successfully connected with the Predators’ core audience—the people who fill the seats at Bridgestone Arena.
"Our Nashville office's deep understanding of local culture and high-traffic areas allowed for precise targeting of both residents and visitors downtown."