The Client
Campaign Overview
- Wild PostingĀ® locations: 22
- Wallscape locations: 2
- Total Out of Home Impressions: 11,062,572
Campaign Goal
Sheertex aimed to promote the āTHREEES, a fresh future for tightsā campaign, emphasizing their ultra-durable tights that resist three types of common damage.
Challenges
The challenge was securing the right billboard locations in Brooklyn within the clientās budget, balancing cost and prime visibility.
Campaign Solution
The campaign featured bold creative that reinforced durability and inclusivity, using models of different sizes and orientations to highlight diversity.
Social Element
Sheertex relied on organic social media engagement, leveraging its 300,000+ Instagram followers to extend the campaignās reach.
Implementation
The campaign combined Wild PostingĀ® and wallscapes for maximum impact:
- 22 Wild PostingĀ® locations
- 2 wallscape locations
- Billboards positioned near major subway lines and high-traffic areas
- Wild PostingĀ® focused in key Brooklyn neighborhoods: Williamsburg & Bushwick
- Posters placed on walls, barricades, and construction sites for high visibility
- Wallscapes stayed up for 4 weeks, street-level billboards for 3 weeks
Sheertex Wild PostingĀ® campaign in Brooklyn featuring bold and vibrant creative.
A high-impact Sheertex wallscape in a prime Brooklyn location, maximizing visibility.
Results & Engagement
The campaign generated a total of 11,062,572 impressions, proving the effectiveness of combining street-level marketing with high-impact billboards.
Key Takeaways
Our deep understanding of local markets and extensive network allowed us to deliver cost-effective, high-impact results in targeted neighborhoods.
Client Testimonial
āLocal engagement matters. By targeting neighborhoods like Williamsburg and Bushwick in Brooklyn, Sheertex reached a young, fashion-conscious demographic, which resonated with their local culture and made them very pleased with the results of the campaign.ā
ā Gino Sesto, Founder & CEO, DASH TWO