The Client

Campaign Overview

  • Wild PostingĀ® locations: 22
  • Wallscape locations: 2
  • Total Out of Home Impressions: 11,062,572

Campaign Goal

Sheertex aimed to promote the ā€œTHREEES, a fresh future for tightsā€ campaign, emphasizing their ultra-durable tights that resist three types of common damage.

Challenges

The challenge was securing the right billboard locations in Brooklyn within the clientā€™s budget, balancing cost and prime visibility.

Campaign Solution

The campaign featured bold creative that reinforced durability and inclusivity, using models of different sizes and orientations to highlight diversity.

Social Element

Sheertex relied on organic social media engagement, leveraging its 300,000+ Instagram followers to extend the campaignā€™s reach.

Implementation

The campaign combined Wild PostingĀ® and wallscapes for maximum impact:

  • 22 Wild PostingĀ® locations
  • 2 wallscape locations
  • Billboards positioned near major subway lines and high-traffic areas
  • Wild PostingĀ® focused in key Brooklyn neighborhoods: Williamsburg & Bushwick
  • Posters placed on walls, barricades, and construction sites for high visibility
  • Wallscapes stayed up for 4 weeks, street-level billboards for 3 weeks

Results & Engagement

The campaign generated a total of 11,062,572 impressions, proving the effectiveness of combining street-level marketing with high-impact billboards.

Key Takeaways

Our deep understanding of local markets and extensive network allowed us to deliver cost-effective, high-impact results in targeted neighborhoods.

Client Testimonial

ā€œLocal engagement matters. By targeting neighborhoods like Williamsburg and Bushwick in Brooklyn, Sheertex reached a young, fashion-conscious demographic, which resonated with their local culture and made them very pleased with the results of the campaign.ā€
ā€” Gino Sesto, Founder & CEO, DASH TWO