A two-week Wild PostingĀ® campaign surrounding New York Comic Con that activated high-density NYC neighborhoods, generating 37.8 million impressions through strategic placement and bold creative execution.
Total Impressions
Strategic Locations
Weeks Duration
Wallscape Locations
Sheertex is a brand known for ultra-durable, long-lasting hosiery. Their mission is to provide resilient, comfortable tights that donāt easily tear or run.
Sheertex aimed to promote the āTHREEES, a fresh future for tightsā campaign, emphasizing their ultra-durable tights that resist three types of common damage.
The challenge was securing the right billboard locations in Brooklyn within the clientās budget, balancing cost and prime visibility.
The campaign featured bold creative that reinforced durability and inclusivity, using models of different sizes and orientations to highlight diversity.
High-traffic downtown corridor
Bushwick creative hub
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Queens pedestrian artery
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Local community crossover
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East Village nightlife zone
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Midtown commuter intersection
Sheertex relied on organic social media engagement, leveraging its 300,000+ Instagram followers to extend the campaignās reach.
The campaign combined Wild PostingĀ® and wallscapes for maximum impact:
The campaign generated a total of 11,062,572 impressions, proving the effectiveness of combining street-level marketing with high-impact billboards.
āLocal engagement matters. By targeting neighborhoods like Williamsburg and Bushwick in Brooklyn, Sheertex reached a young, fashion-conscious demographic, which resonated with their local culture and made them very pleased with the results of the campaign.ā
Sheertex