A two-week Wild Posting® campaign surrounding New York Comic Con that activated high-density NYC neighborhoods, generating 37.8 million impressions through strategic placement and bold creative execution.
Total Impressions
Strategic Locations
Weeks Duration
Creative Designs
Chowbus is an online food delivery platform that specializes in connecting users with high-quality, authentic Asian cuisine from local restaurants. The platform offers curated restaurant picks, meal recommendations, and features like bundling dishes from multiple places in one order. Chowbus primarily targets Asian immigrants, Asian American communities, food enthusiasts, and millennials.
Chowbus was expanding into new delivery markets and wanted to align its Wild Posting® campaign with Chinese Lunar New Year. The message: celebrate the new year with exquisite Asian food.
The client wanted to hit seven different North American markets — and we only had a week before Lunar New Year to make it happen. We moved fast and got it done.
We targeted high-traffic neighborhoods in Boston, Chicago, Houston, New York, Philadelphia, Seattle, and Vancouver — all home to large Asian American populations. To highlight Chowbus’s colorful creative, we recommended standard-sized Wild Posters for quick production and consistent visual impact.
High-traffic downtown corridor
Bushwick creative hub
Queens pedestrian artery
Local community crossover
East Village nightlife zone
Midtown commuter intersection
While there wasn’t a dedicated social campaign, Chowbus has a strong social presence with over 18,000 Instagram followers.
The campaign ran February 8–21, 2021, across city centers in Boston, Chicago, Houston, New York, Philadelphia, Seattle, and Vancouver.
The campaign delivered 33,149,200 out-of-home impressions across seven major cities.
“We made extensive posting suggestions that really made the creative pop for this campaign. The food looked so tantalizing.”
Rodolfo Queiroz
Wild Posting®