USC Athletics Wild Posting® Case Study

The Client

Campaign Goal

USC aimed to build excitement around its move to the Big Ten Conference
while reinforcing its brand and commitment to top-tier competition. The campaign targeted students, alumni, sports enthusiasts, and the broader Southern California community.

Challenges

The campaign had a tight turnaround, as USC wanted to launch the campaign in time for the new school year and football season. Timing was crucial for maximizing impact.

Campaign Solution

Wild Posting® was the ideal strategy. We deployed posters in high-foot-traffic areas of Los Angeles to ensure maximum visibility. With USC’s limited budget and multiple creative assets, standard-sized posters were the best way to reinforce brand awareness.

USC’s bold red and gold color scheme made the posters stand out, creating a native Southern California aesthetic and emphasizing Trojan pride.

Related Campaign: Check out our Nike Wild Posting® Campaign.

Social Element

Although there was no paid social media component, the campaign generated organic engagement. People shared photos of the posters across social platforms, increasing visibility.

Implementation

The campaign ran in eight key locations across Los Angeles:

• Downtown LA
• West Hollywood
• Silverlake
• Echo Park
• Mid City
• Culver City
• Venice
• Westwood

Results & Engagement

The campaign generated 11,368,000 impressions, proving the effectiveness of Wild Posting® in driving high visibility and engagement.

Strategic USC placement in South LA, reinforcing brand awareness.

Key Takeaways

Strategic placement can elevate a client’s game. By combining creative ingenuity with deep market expertise, we secured high-impact placements that resonated with USC’s target audience.

Client Testimonial

“Everything looked great! We had staff see the posters everywhere in the city.”
— Jessica Onyepunuka, Associate Athletic Director at USC